The nature of Azerbaijan and all

other infrastructure existed in

Azerbaijan enables tourists to

come to our country.

Heydar Aliyev

 

 

 

 

Seminar on the topic “Role of advertising and propaganda in tourism”

On September 21, a seminar on the topic “Role of advertising and propaganda in tourism” was held with the participation of the students of Tourism and hospitality profession at “Nakhchivan” University. It should be noted that the event was organized according to the plan of Tourism department of the Ministry of Culture and Tourism of Nakhchivan Autonomous Republic.

The event was opened by Dean of the Faculty of Economics of “Nakhchivan” University Huseyn Bagirsoylu and spoke about the purpose and significance of such events. It was noted that the events associated with tourism play an important role in the development of students’ professional skills and outlook in this field.

Head of Tourism Department of the Ministry of Culture and Tourism of Nakhchivan Autonomous Republic Akbar Novruzov said that the measures taken for the development of tourism in Nakhchivan Autonomous Republic  become  dynamic every year. There are wonderful prospects for the development of ecology, religious, treatment, mountain tourism and other types of tourism in our ancient land. Fertile soil, pure water, plenty of sun, rich culinary culture, fresh air, rich herbs, ancient cultural heritage and historical monuments give grounds to say that in the future, there are all conditions for achieving more successful results in this area.

It was noted that as a result of the attention and care of the Chairman of the Supreme Majlis of Nakhchivan Autonomous Republic the treatment centers were rebuilt, infrastructure in our cities and villages has been developed in line with modern requirements, which has led to an increase in the number of tourists visiting to the  autonomous republic. Thus, in January-August 2017 more than 243 thousand tourists visited the autonomous republic, which is 3.7% more than in the same period last year.

It was stressed that the successful implementation of the tasks given at the consultation on the development of tourism in the Supreme Majlis of Nakhchivan Autonomous Republic on March 18 last year also serves as a basis for the development of tourism.

Teacher of “Nakhchivan” University Ali Jabbarov made a speech on the topic “The importance of creating e-resources in the promotion of tourism resources”, adviser of the Ministry of Culture and Tourism of Nakhchivan Autonomous Republic Ayaz Aliyev on the topic “The role of advertising and propaganda in tourism”, and head of the “Nakhchivan” University Tourism Information Center Shahnaz Mammadova on the topic “The role of the service sector in the development of tourism”. The speakers talked about the use of e-resources in promoting tourism resources, the importance of advertising and various ways of propaganda. At the same time, the importance of building a diverse service sector in the development of tourism has been highlighted and noted that every person responsible for the development of tourism in the region needs knowledge, skill and high responsibility in this area. Establishing practical relations with tourism information centers can play an important role in this area. The speeches include tourism routes, hotel services, study of tourism interests, organization of excursions, kitchen culture, advertising forms and promotion, examples of interesting ways of producing advertising tools. Cadre training was also discussed at the meeting. It should be noted that professional services can also be effective in achieving tourism revenues.

The seminar ended with a video film about the tourism potential of the Nakhchivan Autonomous Republic.

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Date: 23-11-2024
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